Gardening is a truly wonderful way to experience nature in our everyday lives. However, not everyone has a garden right outside their door. That's where we come in! Our goal is to provide you with everything you need to turn your green dreams into reality: inspiration, know-how, cool products, and an amazing community.


Gärtnern wie Profis

Indoor gardening can be challenging, and nobody is born with an innate green thumb. That's why we prioritize the most essential aspect: keeping plants alive at home. And that's where we come in to assist you, every step of the way.

Aus Liebe zu Pflanzen

We questioned the limited mindset of home gardening: convenience-focused, contradicting information and outdated products. FYTA is different. We believe in a gardening lifestyle that embraces the individuality of plants and that knows no boundaries, both indoors and outdoors. There are countless possibilities for gardening at home. Embrace the FYTA mindset and discover the joy of uncompromising indoor gardening. Let's make your home bloom!

[ˈfyːta] - phyta : [1] botany, taxonomy


FYTA started its journey in Berlin around mid-2018. Our founders, Claudia Nassif and Sylvie Basler, were searching for product solutions for their unhappy plants but couldn't find what they needed. So they took matters into their own hands and decided to develop products themselves, fueled by love and backed by good science. A year later, Alexander Schmitt joined the team, and since then, we've come a long way. We're thrilled about the progress! Today, we've not only launched the FYTA Beam but also assembled a wonderful, diverse team of 15 developers, plant and data scientists, and creatives. We're all deeply passionate and obsessed with plants.


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